Last updated: 2 July 2025
Welcome to Pure Pantry Love (“PurePantryLove.com,” “we,” “our,” or “us”). We value your privacy and want you to feel secure when you visit our recipe collection. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have. The policy applies to everything under PurePantryLove.com, our email list, and the advertising or analytics tools we run—most notably Google AdSense and Ezoic.
Using the site means you acknowledge that you have read and understood the practices described below.
1 | Who We Are & What This Policy Covers
- About us – Pure Pantry Love is a U.S.–based food-media website serving original recipes, kitchen guides, and pantry-friendly tips.
- Included services – All webpages, mobile layouts, newsletters, social-sharing widgets, comments, and third-party code (ads, analytics, rich media) delivered under PurePantryLove.com.
- What’s not covered – External sites we reference (for example, grocery stores or cookware shops) have their own privacy terms.
2 | Information We Collect
| Category | Examples | How we collect | Why we collect |
|---|---|---|---|
| Data you choose to give | name, email, recipe ratings, giveaway entries | forms, comment fields, newsletter sign-ups | community features, prize fulfilment |
| Usage data | IP address, pages viewed, time spent, referral URL | cookies, server logs, analytics scripts | site performance, content planning |
| Device details | browser type, OS, screen size, language | automatic via your device | responsive design, debugging |
| Advertising IDs | AdSense cookie ID, Ezoic ID, ad views & clicks | third-party cookies/pixels | personalised ads, frequency capping, fraud detection |
We do not intentionally collect sensitive personal data such as health information, precise GPS location, or government identifiers.
3 | Cookies, Local Storage & Web Beacons
Small files called cookies help us remember preferences and measure traffic.
- First-party cookies – store settings like dark-mode, comment log-in, or cookie-banner dismissal.
- Third-party cookies – dropped by Google AdSense and Ezoic to run ad auctions, test layouts, and detect invalid clicks.
- Local/session storage – keeps temporary options such as recipe filters.
- Web beacons – tiny graphics in emails that tell us if a newsletter was opened.
Controlling cookies
Most browsers let you delete or block cookies, but disabling essential ones can affect comment forms, videos, or ad placement. See Section 6 for ad-personalisation opt-outs.
4 | How We Use the Information
- Serve and optimise content – ensure pages load quickly and fit your screen.
- Analyse engagement – count recipe views, run A/B tests, fix broken links.
- Provide advertising – display contextual or personalised ads to keep our content free.
- Stay in touch – deliver newsletters you request, answer recipe questions, or run giveaways.
- Protect our community – detect spam, fight fraud, and enforce our Terms of Use.
We do not sell your personal information for monetary consideration.
5 | Advertising & Analytics Partners
| Partner | What they do on our site | Policy link |
|---|---|---|
| Google AdSense | Runs real-time ad auctions, measures ad performance, prevents click-fraud | https://policies.google.com/technologies/ads |
| Ezoic, Inc. | Header bidding, page-speed tools, Consent-Management Platform | https://www.ezoic.com/privacy-policy/ |
These partners may share pseudonymous identifiers (device type, hashed email, ad ID) with other bidders to decide which advert appears.
6 | Interest-Based Ads & Opt-Out Options
- Google Ad Settings: https://adssettings.google.com – switch off personalised Google ads.
- YourAdChoices (NAI): https://optout.networkadvertising.org – opt out of many ad networks.
- Ezoic Consent Panel: click “Privacy Preferences” at the bottom of any page to review or change consent.
Opting out stops personalisation but does not remove ads entirely.
7 | Legal Bases for Processing (GDPR / UK GDPR)
- Consent – cookie banner acceptance, newsletter sign-up.
- Legitimate interests – site security, limited analytics, non-intrusive ad serving.
- Contract – delivering requested content or services.
- Legal obligation – responding to court orders or tax authorities.
8 | Your Rights
Depending on your location (EU/EEA, UK, California, Colorado, Connecticut, Utah, Virginia, etc.), you may have rights to:
- Access your data
- Correct inaccuracies
- Delete certain records
- Restrict or object to particular processing
- Receive a portable copy of your data
- Opt out of sale/share for targeted ads
Email chloe@purepantrylove.com to exercise any right. We will reply within 30 days or as required by law.
9 | Children’s Privacy
Pure Pantry Love is not directed to children under 13. If you believe we have inadvertently collected a child’s data, contact us and we will delete it promptly.
10 | Data Sharing & Disclosure
We share data only:
- With service providers (hosting, email delivery, security, analytics) bound by confidentiality agreements.
- For legal compliance – court orders, fraud prevention, or to protect our rights and users.
- During business changes – merger, acquisition, or reorganisation; users will be notified beforehand.
We do not rent or sell mailing lists to unaffiliated marketers.
11 | International Transfers
Our servers are located in the United States. Data originating in the European Economic Area or United Kingdom may transfer to the U.S. We rely on Standard Contractual Clauses and the UK International Data Transfer Addendum, along with encryption and limited staff access.
12 | Data Retention & Security
- Retention periods – server logs (12 months), analytics (up to 26 months), email-subscriber data (until you unsubscribe), comment metadata (until removed).
- Security measures – HTTPS encryption, firewall monitoring, regular software patching, and role-based staff access.
No website can guarantee absolute security, but we follow industry standards to reduce risk.
13 | Policy Updates
We may update this Privacy Policy in response to regulatory changes, new technology, or business needs. Significant revisions will appear via a site banner or by email to subscribers. Please check the “Last updated” line for the latest version.
14 | Contact Us
Pure Pantry Love, LLC
Email: [email protected]
15 | Consent-Management Platform
We use Ezoic’s CMP to gather, store, and transmit your privacy preferences under frameworks such as the IAB Transparency & Consent Framework (TCF) and the Global Privacy Platform (GPP). Use the “Privacy Preferences” link in our footer to revisit your settings at any time.
16 | Cookie Snapshot
| Cookie | Category | Lifespan | Function |
|---|---|---|---|
_ga | Analytics | 24 months | Counts unique visitors (Google Analytics) |
_gads | Marketing | 13 months | Measures ad interactions (AdSense) |
ez_pub_site | Marketing | persistent | Tests ad layouts, optimises revenue (Ezoic) |
ppl_cookie_choice | Essential | 6 months | Saves your cookie-consent decision |
A live, detailed vendor-cookie list is always available inside our CMP panel.
Thank you for trusting Pure Pantry Love. We aim to deliver pantry-friendly recipes while handling your personal information with clarity, transparency, and care.